Privacy Policy of SEO Agency Edinburgh

Effective Date: October 10, 2025

SEO Agency Edinburgh (referred to as “we,” “us,” or “our”) is committed to protecting the privacy of our website visitors and clients. This Privacy Policy explains what personal data we collect, how we use it, your rights regarding your data, and how we keep it secure, in compliance with applicable data protection laws, including the UK General Data Protection Regulation (GDPR).

Who We Are

SEO Agency Edinburgh
Location: Edinburgh, Scotland, UK
Email: info@seoagencyedinburgh.co.uk

We are the Data Controller responsible for the processing of your personal data described in this policy.

Information We Collect

We collect and process personal data that you provide to us directly and information collected automatically through your use of our website.

Information You Provide Directly

This includes information collected via forms on our website, such as the “Get a Free Audit & Estimate” form and the “Contact Us” form:

Type of Data	Purpose and Use	Legal Basis (GDPR)
Contact Data (First Name, Last Name, Email Address, Contact Number)	To respond to your inquiries, schedule consultations, and deliver the requested Free Audit.	Consent (when you submit the form) or Legitimate Interest (responding to direct inquiries).
Business Data (Website URL, Company Name)	To perform the requested SEO audit, analyze your current online presence, and provide a customized service proposal.	Performance of a Contract or steps at your request before entering a contract. Export to Sheets

Data Collected Automatically (Cookies and Tracking)

As mentioned on your Home Page, we use services for analytics and tracking:

Usage Data: Information about how you access and use the website, including IP address, browser type, pages viewed, time spent on pages, and referring website addresses.
Cookie Data: Small files stored on your device. We use cookies for website functionality, analytics (e.g., Google Analytics), and advertising/marketing purposes.

We use this data to analyze traffic trends, improve website performance (as detailed in your SEO Audit service), and ensure our marketing efforts are effective.

How We Use Your Data

We use the data collected for the following key purposes:

Service Delivery: To conduct the requested SEO Audits, prepare customized service proposals, and deliver the SEO services you contract us for.
Communication: To communicate with you regarding your inquiries, updates on our services, and marketing information you have consented to receive.
Marketing: To send promotional emails about our SEO services in Edinburgh, only where we have your explicit consent or a legitimate interest (soft opt-in).
Website Improvement: To monitor and analyze the effectiveness of our website, fix technical issues (as mentioned in your SEO Audit process), and improve user experience.
Legal Compliance: To comply with legal obligations, prevent fraud, and enforce our Terms & Conditions.

Sharing Your Data

We do not sell or rent your personal data to third parties. We may share your data with the following, only as necessary:

Service Providers: Third-party providers who perform services on our behalf, such as website hosting, email services, and analytics (e.g., Google Analytics). They are required to keep your information secure.
Legal/Regulatory Authorities: If required by law or necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

If data is transferred outside the European Economic Area (EEA) or the UK, we ensure appropriate safeguards are in place, such as using standard contractual clauses approved by the European Commission.

Your Data Protection Rights (GDPR)

Under UK and EU GDPR, you have the following rights regarding your personal data:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request correction of inaccurate or incomplete data.
Right to Erasure (‘Right to be Forgotten’): You can request the deletion of your personal data, subject to certain legal exceptions.
Right to Restrict Processing: You can request that we limit the way we use your data.
Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
Right to Object: You can object to us processing your data where the legal basis is our legitimate interests (including for direct marketing).
Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details in Section 6.

Contacting Us and Supervisory Authority

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

SEO Agency Edinburgh
Email: contact@seoagencyedinburgh.co.uk

You also have the right to lodge a complaint with the supervisory authority in the UK, the Information Commissioner’s Office (ICO), if you believe your rights have been violated.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date updated at the top.